LO1 Linked In

www.linkedin.com

a). Linked In is a social media website. This means that it serves the purpose of connecting people with other people. This is similar to many other websites such as Facebook, Twitter and myspace. However it is different as it is based around people generating business contacts instead of friends or followers like on other websites. It is also used for a way of businesses finding and checking a potential work applicants information and CV.

b). A visitor would most likely go to the linked in site to find new or existing contacts. To find these contacts the user could navigate using the navigation bar at the top of the website, this could then lead them to various places such as contacts or their profile. The user could also travel to places such as news or companies.

c). The linkedin websites main way of finding contacts is using the search bar to search somebody or a company to contact. However there are a couple other ways to get around on the linked in website, for example a visitor could use the navigation bar at the top of the page to find most of the main features like profile, news, contacts groups. The other way is through the people you may know section that provides you with a list of contacts that you may know in someway be it mutual friend or just via emails.

d). The linked in website has many different features. The first of these is a navigation bar, this is the bar that allows for the visitor to access to more parts of the website, this helps the audience to navigate and find the information required. This denotes that the producer wishes for the audience to access every part of the website and use the website to its fullest. Another feature is the search bar which is a very important feature for a social networking site, this is because the visitor will want to find people they know or new people to form contact with. The final feature is the homepage feed that shows every post that your contacts have made recently, this denotes that this allows the visitor to keep up to date with their contacts.

e). The website of linkedin is beneficial as it allows for the connection to be made between potential business contacts, friends and colleagues. The benefits for the producer are that the producer is able to create a business out of the visitors need for social connection. This is key to the running of a social networking site and the producer is able to accommodate advertising to make profit.

f).