LO1 Fox Movies

http://www.foxmovies.com

a). Fox Movies purpose is to advertise. The Fox movies website has been specifically created to advertise 20th century fox's movies. This is so that 20th Century Fox can maximize there profits and attract as many people to their films as possible.Fox movies is different to other advertising websites because they are specifically focused on 20th Century Fox's films, where as youtube for example advertises other companies products to make money.

b).  The visitor would navigate to the fox movies site to look at advertisments of new 20th century fox movies. The visitor may also go to the fox movies website to view information on previous films. The viewer then uses the navigation bar to search through the site to find a specific film. The user could then use to zip code box to search for a cinema near them showing the film, or the user could view various bits of information about the film.

c). The visitor can search and view various features on the website using a variety of ways. One of these ways is a slider that is displayed on the home page, this can take the user to a page relating to the one of the five new movies recently released. If the user does not want to do this they could easily use the navigation bar. However the visitor will in most cases be looking for information on the films so all they would have to do is simply scroll down as there is a video section on the homepage.

d). There are a lot of features within the Fox Movies website. One of these is the huge slider in the middle of the page, this slider connotes importance and denotes that 20th Century Fox obviously wants to promote their films as much as possible. The header of the Fox Movies website contains the navigation bar and the logo, this denotes that the intention of the homepage was the give as much attention to the slider as possible. The Fox Movies website also has a sign up feature so that the visitor can receive weekly update on all the latest 20th Century Fox films, this again denotes the urgency to advertise the films and get the news out to as many potential consumers as possible. The Fox Movies websites also has a video gallery for the visitor to browse through, this denotes that the trailers of the films are very important as well as the information about them. The website also has a social media feed on it so that the website and films on the websites can get as much publicity as possible, this also connotes the importance of the consumer to 20th Century Fox.

e). The website is beneficial to the audience as it offers an easy way to get information about promoted films. It is beneficial to the producer as it allows for a larger target audience and this then generates more consumers for the 20th century fox films.  This larger target audience helps 20th Century Fox to make more profit which is there purpose as they are a profitable business.

f).